July 2023

As the advertising landscape continues to evolve, Out-of-Home (OOH) advertising remains a powerful medium for brands to engage with their target audiences. OOH is also adapting to stay relevant and effective. With advancements in technology and shifting consumer behaviors. As we step into 2023, several key trends are shaping the OOH industry. In this blog …

5 OOH Trends for 2023 Read More »

In today’s digital age, marketing campaigns have evolved. The rise of technology has opened up new avenues for businesses to reach their target audiences. One such avenue that has gained significant popularity is Digital Out-of-Home (DOOH) advertising. DOOH refers to the use of digital screens and displays. In outdoor and public spaces to showcase advertisements.  …

4 Reasons to Always Include DOOH in Your Digital Campaign Read More »

In the ever-evolving landscape of retail marketing, luxury brands strive to stand out. Also to captivate their discerning audience. Out-of-home (OOH) advertising continues to be a show-stopper for luxury retail. While digital platforms have gained prominence. Best OOH campaigns offer a unique blend of prestige, exclusivity, and impact.  That aligns with the essence of luxury …

Why OOH Remains a Show-Stopper for Luxury Retail? Read More »

In today’s digital age, advertisers are seeking innovative ways. To engage with their target audience. Out-of-home (OOH) advertising has long been a staple in the marketing world. But with the integration of location data, it has evolved. Into a powerful performance digital channel.  Location data provides valuable insights into consumer behavior. Thus enabling advertisers to …

How Location Data Turns OOH into a Performance Digital Channel Read More »

Digital-out-of-home (DOOH) advertising has become an integral part of our urban environment. Thus capturing the attention of consumers with its dynamic displays and interactive experience. But, the landscape of DOOH advertising is undergoing a profound transformation.  With the convergence of two cutting-edge technologies: Artificial Intelligence (AI) and the Internet of Things (IoT). These advancements are …

How AI and IoT are Revolutionising Digital-Out-of-Home Advertising Read More »