Where Do Programmatic Ad Platforms Get Their Inventory?
Programmatic DOOH advertising is one of the fastest-growing trends in advertising and has revolutionized the way ads are bought, sold, and delivered. An important element of the medium is the inventory or ad space these sites use to place ads. Thus understanding where inventory comes from is important for marketers and digital out-of-home advertisers looking …
Where Do Programmatic Ad Platforms Get Their Inventory? Read More »